Both advertisers and the public at large can reap the benefits of the Facebook Library intended towards facilitating accountability and transparency on the platform. From an advertisers' standpoint, the Library becomes an important instrument through which one could gauge competition- the methodologies by which they create ads intended for certain regions. This form of competitive intelligence sheds light on how to formulate future campaigns, including messaging, targeted audience, and expenditure optimization. The Facebook Library has more than just a competitor's view; it also gives advertisers a view of all the active and inactive ads in association with their Pages, ensuring brand consistency while also identifying any unauthorized or malicious ad flows by the advertisers.
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